There’s always that one advertisement on TV that doesn’t make any sense…at all. A lot of advertisements on television these days are directed towards particular audiences. And I’m not necessarily talking about different age groups, I am talking about different genders. Barbie doll commercials are targeted towards little girls, and Hot Wheels are pointed towards boys. But why is it like this? Since when was there a gender divide between toys for children? There shouldn’t be a gender gap for a lot of things.
The Chevrolet truck advertisement features a picture of a man in front of the Chevy Colorado and the same man in front of a regular car. Groups of people in the ad collectively agreed that the man in front of the truck was a lot cooler, more rugged, and more handsome. The advertisement should include why the model of the truck is better than other models, not why men look better with trucks and not cars. Also, back to the gender stereotypes, this ad should also not be directed towards men in particular. Even though men are seen to use large vehicles more than women, women use vehicles like this too. Deciding that someone looks better because of the things they use is offensive towards the people who don't use them. If a person has no use for a truck, they don’t need to be persuaded to buy it because of some stereotypical comments.
Away from the truck commercial, many other gender stereotypes are shown in the media. People everywhere are judged by how they look. Jaden Smith wearing a skirt caused an outburst in the media. Wearing skirts and dresses are viewed to be feminine, but never was it said that men could not wear such clothes. There are perfume commercials that advertise women's perfume, where 80% of the time, it is shown that the scent appeals to men. Why does perfume have to appeal to men for women to be convinced to buy it? Old Spice commercials that feature cologne for men (why does it need to be for a certain gender?) show that women are attracted to men who smell like Old Spice. The media often show women as objects that need men.
Around Christmas time, we all know about the abundance of advertisements for toys. In magazines, there's always that one page labelled "Toys for Girls" and the next page is dedicated solely to "Toys for Boys". There should be a page collectively labelled "Toys" with no regard to who is going to purchase the toys. So what if adding gender labels to products help them sell? Kids should not grow up thinking that they can't behave differently than what is expected of them. Girls can play with action figures, and boys can play with tea sets. It's the 21st century, and it's time to get rid of gender roles and gender stereotypes.
